By accessing or using Julija AI, you agree to these Terms of Service. If you do not agree, please do not use the platform. These Terms should be read together with our Privacy Policy.
The Julija AI platform is operated by Wohl pr, Belgrade, Serbia (PIB: 114425830); contact: kontakt@julijaai.com — referred to below as "Julija AI", "we", or "us". "Julija AI" is the brand and product name owned by Wohl pr.
By creating an account or using Julija AI, you confirm that you are 18 years of age or older, that you have read and agree to these Terms, and that you are using the service for personal, non-commercial purposes.
If you are under 18, you are not permitted to use Julija AI.
Julija AI is a subscription web application. It provides a Serbian-language AI assistant for self-reflection and personal development: you write about everyday situations, and the assistant helps you think them through, recognise your own patterns, and arrive at a concrete next step. It keeps context between conversations, so you do not start over each time.
Julija AI is a software service. It is intended for self-reflection and personal growth only, and is a complement to — never a replacement for — professional care.
Julija AI is an artificial intelligence system — when you talk to Julija, you are talking to an AI, not a human.
The responses Julija AI generates. Responses are produced automatically, by predicting the text most likely to follow — not by understanding your situation the way a person would. By using the service you understand and accept the following:
If a response seems wrong, harmful, or inappropriate — do not act on it. If it concerns your health or safety, contact a professional or emergency services (Sections 3 and 11). Please report such a response to kontakt@julijaai.com or through "Ostavi utisak" (Leave feedback) in the app so that we can act on it.
Reminders (optional): in the app you can enable reminders — short notifications delivered to your device. The feature is off until you turn it on, and you can turn it off at any time in the app or in your device settings. A reminder may contain part of what you shared in a conversation and, like any notification, may be visible on your lock screen. How this data is processed is described in our Privacy Policy (Section 2.4).
Julija AI will NOT:
If you are experiencing a mental health crisis or believe you require professional care, please contact a qualified healthcare provider or emergency services immediately.
We aim to keep the service available at all times, but we cannot guarantee uninterrupted access. Maintenance is occasionally required, and errors or unexpected behaviour are possible, as with any software service. Features and responses evolve and change over time.
Wohl pr may change, limit, or discontinue individual features, as well as the service as a whole. We give advance notice — by email or in the app — of changes that materially adversely affect you, except where we must act immediately, for example for security or legal reasons.
Julija AI is offered in a free plan and in several paid plans, monthly and annual. Current prices and what each plan includes are set out on the pricing page and are shown to you before purchase. Annual plans are displayed as a monthly amount and billed once per year.
The Free plan is free of charge and has a one-time message allowance that does not renew. It is there for you to try Julija AI; once the allowance is used up, you can move to one of the paid plans. For users who used the platform before 15 September 2026, the free allowance starts counting from 15 September 2026 — messages sent before that date are not deducted.
Paid plans have monthly usage limits; the Free plan has a one-time allowance. Exact allowances are available on request via support (kontakt@julijaai.com). The Max plan is unlimited subject to fair use: it is intended for one person's genuine personal use; automated or scripted use, shared accounts, and resale are prohibited, and we apply technical limits to prevent abuse. Wohl pr may adjust limits with the notice described in Section 9.
Prices include applicable VAT where the merchant of record collects it (see Section 6).
All charges, invoices and refunds are handled by the merchant of record. Send your request to us at kontakt@julijaai.com and we forward it to the merchant of record without delay.
General rule. Subscription fees are non-refundable, and we do not issue pro-rata refunds for the unused part of a billing period. Julija AI has a free plan that lets you try the service before choosing a paid plan.
Cancellation. You can cancel in the application ("Moj profil → Pretplata") or by writing to kontakt@julijaai.com, at any time and at no cost. Access continues to the end of the period already paid for and no further charge is made. To avoid the next charge, cancel at least 24 hours before the renewal date.
Exceptions where we do grant a refund:
Consumers in the European Union. If you reside in the European Union or the European Economic Area, you have a statutory right to withdraw from the contract within 14 days, except where delivery of the digital content begins immediately at your express request and you have acknowledged that you thereby lose that right. Where the right is not excluded, we refund in accordance with the applicable law.
When no refund is due. If your account is terminated for breach of these Terms, no refund of amounts paid is due.
Payment. An approved refund is returned to the original payment method. The time to appear on your statement depends on your card issuer.
Complaints. The complaints procedure and deadlines are set out in the section on complaints and out-of-court dispute resolution.
From time to time we offer discounts and special prices — for example to early users, with a code, or as part of a time-limited offer. The terms of each individual offer — who is eligible, which plans it covers, how long it lasts, and what happens when it ends — are stated with the offer itself and are visible before purchase, and apply alongside these Terms.
The following applies to all promotional prices:
Julija AI includes basic safety protocols to recognise potential crisis situations and provide resources. However, Julija AI cannot call emergency services on your behalf, cannot guarantee it will correctly identify every crisis situation, and is not a substitute for crisis intervention by trained professionals.
If you or someone you know is in immediate danger, contact emergency services immediately.
All content, design, code, and AI systems comprising Julija AI are the intellectual property of Wohl pr ("Julija AI" is the brand and product name) or its licensors. The content of your conversations belongs to you. By using the service, you grant us a limited licence to process and store your conversation content solely for the purposes described in our Privacy Policy.
Julija AI is provided "as is" and "as available", without warranties of any kind. We do not warrant that the service will be uninterrupted or error-free, that responses will be accurate, complete, reliable, or appropriate for your situation — including responses that sound convincing but are not accurate — or that the service will meet your specific needs.
To the maximum extent permitted by law, Julija AI shall not be liable for any indirect or consequential damages, any harm arising from reliance on AI-generated content, or any harm arising from failure to seek professional mental health or medical care. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for damage caused intentionally or by gross negligence, or any other liability that cannot be excluded or limited under applicable law.
Complaints: if you are unhappy with the service, you may submit a complaint at any time to kontakt@julijaai.com. We confirm receipt without delay and provide a written response addressing your request within 8 days of receiving the complaint, in accordance with the Serbian Law on Consumer Protection. Complaints concerning billing, invoices, or refunds are forwarded to the merchant of record without delay.
If you are a consumer in Serbia, you may also initiate out-of-court resolution of a consumer dispute before the bodies on the list maintained by the ministry responsible for consumer protection, in accordance with the Law on Consumer Protection. Wohl pr participates in such proceedings as required by law.
Consumers in the EU retain access to alternative dispute resolution (ADR) mechanisms in their country of residence.
You may delete your account at any time. We reserve the right to suspend or terminate your account if you violate these Terms or abuse the service.
We may update these Terms from time to time. Changes take effect when they are published on this page, and continuing to use the platform after that means you accept them. The date from which a version is in force is always shown at the top of this document, so you can always check whether anything has changed.
Two exceptions, where we do not rely on silence: price changes are announced in advance as described in Section 9, and where a change means new or expanded processing of your data, we ask for your consent in the app before you continue using it.
These Terms are governed by the laws of the Republic of Serbia. If you are a consumer in the EU/EEA or another jurisdiction whose law grants you mandatory consumer protections, nothing in these Terms deprives you of those protections.
Questions about these Terms: kontakt@julijaai.com — we respond to general enquiries within 30 days, and to complaints within 8 days (Section 15).